
Why Self-Trust Changes Everything
Welcome—I’m Dawn Ledet, founder of The Self Trust Solution and creator of The Follow-Through Formula. I help entrepreneurs, in spirit and in practice, unlock the one skill that makes your next level of success inevitable: self-trust.
I know what it’s like to accomplish a lot on paper but feel like something’s still not clicking—second-guessing, overthinking, and perfectionism sneaking in no matter how much you do. I spent years chasing results, pushing harder, and trying to outwork doubt and prove my worth. But no amount of success silences that inner noise—not until you build trust with the person behind the strategy: you.
✨ Self-trust changes everything. ✨
It’s not just a mindset. It’s the strategic advantage behind every successful, sustainable and repeatable outcome—because without self-trust, even the best plans stall.
Because without self-trust, it's painful and exhausting.
When you trust yourself, you move from:
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🚫 Perfectionism → Progress (so action isn’t delayed by waiting for the “perfect” plan)
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🚫 Procrastination → Execution (so follow-through becomes natural, not forced)
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🚫 Self-doubt → Confidence (so decision-making feels clear and aligned)
You stop outsourcing your confidence and wasting precious energy on circling the same decision over and over, starting and stopping repeatedly and backtracking. You start operating from clarity, self-leadership, and calm, grounded trust—qualities that make success sustainable and enjoyable.
That’s what I help you do.
Through frameworks like the 3E Success Method and programs like Claimed and The Follow-Through Formula, I guide leaders in building unshakable self-trust—so they can lead better, grow faster, and enjoy the process more.
💡 Let’s make self-trust your superpower. Because when you trust yourself, growth becomes inevitable—and your next level stops feeling so hard and so far away.
Your Next Best MoveThe Foundation of Self Trust
When it comes to achieving what you want—whether in business and life—self-trust is the foundation that makes success inevitable.
But here’s the truth: A lack of self-trust isn’t just about insecurity or self-worth. Even the most driven, high-achieving humans can find themselves second-guessing decisions, procrastinating on big moves, and feeling stuck despite their past success. (humbly raising my hand✋🏻)
Self-trust often becomes most visible when you’re reaching for something bigger. It’s the difference between forcing yourself forward through doubt and exhaustion—versus confidently following through with clarity and ease.
The key to achieving your goals isn’t just another strategy. It’s learning to trust yourself enough to:
- execute, even when you don't feel like it
- evaluate for data not drama
- and celebrate the wins and the lessons
And the best way to build self-trust? Transforming your relationship with yourself—starting with the way you talk to yourself, the way you make decisions, and the way you follow through.
That’s exactly what I help you do.

How I Help You Build Unshakable Self-Trust
As The Self Trust Coach, I help high-achieving entrepreneurs and business leaders move from hesitation to bold execution by making self-trust your greatest strategic advantage.
Because your goals don’t just need more planning.
They need a foundation of clarity, consistency, and inner leadership—the kind that helps you navigate change, challenge, and next-level growth without spiraling into second-guessing or over-efforting.
Inside my coaching, you’ll learn to apply The Self Trust Solution—my proven methodology for achieving your goals with less doubt and more direction.
At the core are two transformative systems:
✅ The Momentum Loop
A results-driven framework that turns vision into follow-through:
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Decide → Make clear, aligned decisions that move your goal from idea to plan.
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Do → Take consistent, strategic action—even when it’s uncomfortable or inconvenient, without abandoning yourself or relying on willpower.
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Have Your Own Back → Incorporate regular strategic evaluations for data (not drama) and celebrations for intrinsic motivation and momentum.
Once this method becomes second nature, it activates what I call the Self Trust Success Cycle—a repeatable rhythm of sustainable progress:
Decision → Action → Evaluation → Adjustment
Together, these frameworks eliminate the noise and create the structure you need to succeed—not through pressure, but through power.
No more spinning.
No more energy wasted waiting for the right mood, timing, or tactic.
Just grounded clarity, confident follow-through, and results you actually enjoy—on repeat.
What Makes Me Me
I believe in the power of grounded wisdom, strategic execution—and intentional comfort that doesn’t get in the way of progress.
I believe in honest conversations, cozy sweatshirts, and that discomfort doesn’t mean something’s gone wrong.
I believe success should feel like you all the way through—not just at the finish line.
And I also believe that we carry who we are into everything we do.
Like the girl in this photo—me and my sister, ages 7 and 11, on one of the Louisiana beaches where we used to set crab nets. I didn’t know it was hard work. I just knew it was fun.
That’s how I grew up: in the rich waterways outside New Orleans, where our family time was also our food, our connection, and our joy. Fishing, shrimping, crabbing, water skiing—what others might call effort, I only knew as adventure.
It’s probably why hard work has never felt particularly hard for me.
It’s always been about meaningful effort—the kind that leaves you full, not depleted.
What makes me me is equal parts fire and softness. Strategy and soul.
Big vision, and real joy in the smallest wins.
Comfort and stretch. Discipline and delight.
And what makes me your coach is that I know how to bring all of that into your goals—
so you don’t just succeed…
You succeed well.
Ready for Your Next Best Move?
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If something here resonated—if you’re feeling the pull to stop spinning and start following through—there’s a clear next step.
Whether you need clarity, strategy, or grounded support, I’ve got you.
Click below to find your next best move.
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